Resume — Suzan Revah

SUZAN REVAH | San Francisco, CA
suzanrevah@gmail.com | suzanrevah.com | linkedin.com/in/suzanrevah | 415.305.2916

CREATIVE COMMUNICATIONS CONSULTING
Clients include: Paradynamix (app and web development agency) | Biossance (clean beauty skincare) | Visualhouse (architecture and design creative agency) | Frisco Disco Events (creative director)

PROFESSIONAL EXPERIENCE

Lead Copywriter, Udacity – Mountain View, CA (2021)

Lead the development and implementation of Udacity’s voice and tone as part of a larger rebrand.
Independently produce and lead high-quality copy from concept to execution; supporting consumer, enterprise, and government/social impact businesses by developing copy for email,
landing pages, paid media, presentations, videos, and much more.
Work closely with the creative director to help define creative vision, using insights and data to inform and influence creative work across portfolio marketing.
Foster collaboration with cross-functional partners to solve complex challenges while maintaining a high level of quality.

Senior Copywriter, Instapage/Postclick – San Francisco, CA (2020)

Completed training in digital psychology and conversion rate optimization to develop specific writing style for landing pages built on Instapage SaaS platform.
Researcher and content developer for Postclick, an internal agency providing high-end UX client services, with a “conversion intelligence” solution designed to help marketing teams significantly increase return on advertising investment through the creation, personalization, and optimization of post-click experiences at scale.
Served as copywriter for internal brand marketing team to launch and develop content for Postclick, including email campaigns, video, and website content.

Content Developer, Coaches Training Institute – Remote (2018-2019)

Served in remote role developing print and digital content, including video and training resources, for global coach certification and leadership development company.
Project work included: content strategy and infrastructure development, editorial calendar management, developing new brand voice and tone for website redesign and marketing automation, maintaining cross-channel messaging hierarchy, and implementing overall process and style guide for internal/external contributors and stakeholders.

Assistant Director, Marketing, California College of the Arts – San Francisco, CA (2016-2018)

Developed content strategy for new inbound marketing program aimed at increasing enrollment within 34 academic programs; also served as interim creative director.
Created new brand guidelines and training for repositioning traditional fine-arts institution into a center for innovation, ensuring consistency across digital and print communications.
Hired team of copywriters to launch new blog, led RFP process for website redesign, and served as editor for relaunch of alumni magazine.

Creative/Brand Ambassador, Apple Computer – San Francisco, CA (2015-2016)

Selected as 1 of 14 Creatives to launch global flagship; trained within Cupertino’s highly confidential campus to present group workshops and implement storytelling sales strategies specific to Apple’s culture.
Requested to serve at exclusive events for new product launches, including the annual keynote event.

UX Content Teams Manager, Wells Fargo – San Francisco, CA (2013-2016)

Provided strategic direction and oversight for 3 separate UX content teams: content strategy, content development, and CMS.
Integrated usability and analytics to identify KPIs; delivered presentations to align stakeholders around new content initiatives/strategies/workflows.
Hired and managed full-time and contract staff to ensure timely project delivery for multichannel experiences across 90+ commercial apps, while defining and refining processes for development, standards, and resource-management.

UX Editorial Director and Vice President, Bank of America – San Francisco, CA (2001-2013)

Promoted from senior copywriter to lead digital content project portfolio team serving 30M+ online and mobile banking users. Oversaw marketing and technical content development.\
Served as strategic partner in collaboration with visual and interaction design, usability, and production teams in support of exceptional user experience. Directly managed senior editors as well as vendor relationships, developing standards for cohesive brand voice, streamlined workflows, internationalization, ADA, and legal compliance.

ADDITIONAL EXPERIENCE

NONPROFIT

Activist volunteer, community leader, and fundraiser recognized by California State Senate for developing marketing strategies and events, as well as for coordinating volunteers and corporate matching programs.
Clients include: Planned Parenthood, Immigration Equality, Grass Roots Gay Rights Foundation, AIDS Emergency Fund, Positive Resource Center, Project Inform, LGBT Historical Society, National AIDS Memorial Grove, San Francisco Suicide Prevention

PASSION PROJECT
San Francisco docent for The Glass Room, a public intervention-as-exhibition addressing the impact of big data on privacy. Produced in 40 countries in partnership with Mozilla, the nonproft behind the Firefox browser, and Tactical Tech, a Berlin-based international NGO.

CERTIFICATIONS/COURSEWORK
CXL Institute Digital Psychology & Behavioral Design | HubSpot Academy Inbound Marketing | Six Sigma Lean | Co-Active Coaching Fundamentals | Co-Active Leadership Experience

EDUCATION
University of Maryland, College Park, magna cum laude
Major: Journalism, Minors: Sociology, Dance

PROFESSIONAL MEMBERSHIP
American Marketing Association

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