Democratizing Education at Udacity

Turning talent into greatness

When Udacity re-branded from an online learning provider to a “talent transformation platform,” I rewrote a decade-old About Us page to help the company define a new product category and differentiate from competitors.

A new voice for Udacity

Defining a brand voice is an exercise in reading an organization’s hive mind. To set Udacity apart from a sea of sameness among EdTech competitors, I developed an edgier, more energetic voice for a decade-old “startup” on a mission to democratize upskilling around the globe.