A billion words are worth a few pics.

EdTech at Udacity

Sometimes it all comes together–an ambitious leader, a highly collaborative team, a product with a worthy global mission. And it resulted in some of my best creative work to date.

Infrrd Artificial Intelligence

Simplifying the concepts of machine learning and natural language processing to brand an AI-driven document platform is a timely creative challenge.

California College of the Arts

It’s always nice to be able to say you’ve had a dream job. Helping to build a marketing team from scratch for a historic SF arts institution looking to reinvent itself was an experience I’ll never forget.

Conversion Rate Optimization

Creating highly personalized, landing page experiences for our client’s ads and audience segments helped increase their return on advertising investment.

VisualHouse

Working with designers to find the right words to describe physical spaces that don’t yet exist was the kind of creative challenge I live for. The response from so many real estate developers? I nailed it!

Coaching Certification

CTI was an experience in method copywriting. Before I could transform the brand, I first had to transform myself by completing coaching and leadership courses.